Volkswagen is renowned for offbeat model designations, colour descriptions and general branding concepts. Much of their company doctrine has been clever and enduring, including such visionary model names as the Beetle and the Golf, but some of its branding is perplexing, and without explanation, often unfathomable. At the forefront are numerous model signature names such as the IItus, a military vehicle produced in the late 70s and whose name is German for Polecat, the Touareg, an off road vehicle named after a nomadic tribe of North Africa, and more recently the Up! with its suitably odd punctuation partner.
